There is no longer a debate on the need for new currencies and measurement methodologies for TV advertising. Now that the industry has come together and decided there must be a new way forward, the future of diversified currencies lies in its ability to set new standards it can support. But what will those be?
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Digital Marketing Depot
Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These ‘hijack’ attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. So how do you spot it and stop it? How do you protect your brand and help your customers find you instead of a competitor?
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webinara
In this engaging session, Lance will demonstrate the new steps that modern digital advertisers must take to achieve success - and dominate the competition - with their Digital Advertising campaigns. This webinar is ideal for all of those responsible for getting the most out of their advertising budgets.
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Webcast
Digital marketers continue to be challenged with driving higher return on ad spend (ROAS) and cross-channel campaign conversions and return. More and more money is getting poured into digital ad platforms, display, PPC, web and email, but research shows over 96 percent do not convert. It’s time to shift the way you optimize your omnichannel campaigns and leverage AI and machine learning to drive intelligent recommendations for higher sales revenue and pipeline conversions.
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