A Marketer’s Guide to Launching a Facebook Live Campaign

Familiar with bid multipliers? No stress if you’re not - bid multipliers is a Facebook feature that helps advertisers, like you, to streamline their audience segmentation without splitting them into different ad sets. We have seen it improve advertisers’ performance significantly, but we understand why it might feel daunting to get started. Maulik Desai and Tuomas Mäki hosted a webinar to discuss Bid Multipliers for Mobile App and E-Commerce Advertisers, where they took a deep dive into bid multipliers and how to use them to drive performance.

Paid Media: Digital Ad Trends – Programmatic/OTT/RTB Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients. In our next webinar, our Paid Specialist, Kari Schroeder, and team will discuss what is new in digital media including OTT, Real-Time Bidding, Programmatic and other advancements in digital.

In this episode, we will explore how Instagram is a powerful vehicle for all creators to expand their reach and even earn an income. But, creators of color have often struggled to receive the recognition they deserve, although they are the ones who create the content that goes viral, a lot of times without attribution. How can advertisers better engage with the creators who are actually driving the creativity?

In today’s world, people are demanding more privacy online. Major web browsers have ended (or are ending) their support for third-party cookies and there are increasingly more penalties for privacy law violations. It’s important to develop digital transformation strategies that boost your ability to collect and utilize first-party data. Watch Christopher Harrison (CEO, FullContact) and Kevin Lazorik (Senior Vice President and Co-Founder, Hero Digital) discuss adjusting to a cookieless marketing strategy, embracing contextual privacy, and strategies for creating and supporting your own identity graph.