CPC Strategy
Advertising on Facebook presents a unique opportunity because it’s a channel that can address every stage of the ecommerce conversion funnel—from brand awareness to generating revenue to creating loyal customer relationships.
Watch Now
Wondering how you can simplify the steps between ad serve and checkout to drive sales?
Are your customers frustrated by disjointed experiences between seeing your ads and landing on retailer websites?
Join Jivox and Shoppable® for a walkthrough of how to solve these challenges by connecting personalized ad creative, integrated branded checkout pages, and purchase insights in one cohesive commerce marketing campaign.
In our previous webinar, we introduced viewers to the concept of headless commerce through our partnership with Shoppable® and shared strategies for reducing friction in the conversion process taking into account industry trends.
Watch Now
In the pandemic-shaped world, some marketers are struggling to secure budget to generate awareness and new customers. One solution to the New Normal economic and social environment is to empower marketers and key executives to build brand via public relations. In this lunch & learn webinar, Anvil Media President & Founder Kent Lewis outlines five key strategies to build your personal and corporate brand, including writing, speaking, awards, press coverage, and social media engagement. From this webinar, you will be able to start building a memorable brand cost-effectively and memorably, providing a strong foundation to weather one of the most challenging years in modern history and enter 2021 with significant momentum.
Watch Now
Contextual advertising tailors ads to the environment in which a user is browsing. Since ads are served based on the interest of the user, they are hyper-relevant, tapping into that user’s current frame of mind. Contextual targeting does this by using algorithms to select the advertisements based on keywords, website content, and other metadata.
Watch Now