Blockchain and its impact on the digital advertising ecosystem

Thanks to our premier partnership with Google, our experts have been able to once again provide marketers across the globe with one of the most insightful resources for online advertising - the Industry Benchmarks. An exclusive look into data straight from Google, our benchmarks provide you with the knowledge you need to ensure your advertising efforts have what it takes to produce results for your business.

Curious about Ads Data Hub (ADH), Google’s privacy-centric data warehouse? If you’re running media through Campaign Manager, Display & Video 360, YouTube or the Google Display Network, you won’t want to miss our on-demand webinar, “Introduction to Ads Data Hub.” Adswerve Head of Innovation Charles Farina and Senior Data Scientist Luka Cempre provide:

What is CCPA? The California Consumer Privacy Act increases the transparency of the collection and selling of physical and digital data, while providing California residents with more control over what happens to their personal information that companies collect. CCPA is approaching with a compliance deadline of January 2020. With the countdown to compliance less than 6 months away it’s critical to know how this can potentially impact your business in order to avoid violation fines. Join our webinar as we unpack the key requirements and considerations to keep in mind in order to stay compliant. See how CCPA impacts all advertisers, not just Californians.

Responsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more about Google’s new RSA format and the best practices for running successful campaigns. We’ll cover the following topics: Setting up RSAs, Creating RSA conversion goals, Best practices for running RSA campaigns & Optimizing RSA campaigns.