majorimpactmedia
Today I’m going to break down exactly how we took a webinar funnel from 0 and scaled it to 179,000 webinar registrations with Facebook Ads over the course of 18 months. This webinar funnel gave us the ability to spend over $300,000 dollars to profitably acquire customers on the front end.If you are in online coaching, training, or you use webinars to generate leads for your business, be sure to pay close attention here.The results we created by scaling this webinar campaign have already been featured in an interview over at Ad Tips for Ad Pros, but I want to break down the full campaign for you here as well.
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In the wake of cookie restrictions and increasing privacy legislation, marketers are looking for alternative ways to reach their desired audience and demanding accurate contextual targeting at scale. This shift is the perfect opportunity for publishers to take back control of their first-party data. To succeed in 2020, publishers need to shift their focus to contextual intelligence, reduce waste, and regain control of their inventory. Learn what you can be doing to avoid the post-cookie fallout and increase your yield in the wake of industry change. Watch the webinar on-demand now to get ahead of the post-cookie curve.
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Adweek
Trying to do more marketing with less budget this year? You’re not alone in trying to drive savings when working with agency partners. But what’s the cost in terms of quality creative? An improved scope of work and a better-managed briefing process might be the answer, enabling brand advertisers to realize significant efficiency and productivity gains with their agencies. Yet, both activities are often overlooked.
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Recent disruptions in mobile app technology have changed how money is moving across mobile media. For example, Meta is no longer the single dominant force in social, as TikTok eclipses Facebook and Instagram. Meanwhile, tracking restrictions from Apple and (eventually) Google have changed how ads can be targeted and measured.
Join leaders from IHOP, Wavemaker, Horizon Media and T-Mobile Advertising Solutions for a look at how media and creative strategies are keeping pace with these mobile ad changes.
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