Digital advertising 101: Optimizing your local and programmatic ad inventories

For our follow-up intermediate session, Mike will be diving into the various types of ad campaigns available to small businesses, including display, social, search, video, text and creative based ads.

Why use Snapchat for real estate? Documenting the daily behind-the-scenes of how you are helping your clients and showcasing your local expertise through video is powerful. Gary Vaynerchuk was the keynote speaker for ICSF16, and he urged every attendee to become a media company first and a real estate professional second. Real estate is a relationship business, and the most efficient and effective way to authentically communicate your personal brand message is through visual communication.

What’s the foundation of a strong advertising strategy? From key retail matters (like optimizing your product information) to advertising eligibility, we’ll go deep in this live webinar to help you prepare for advertising and enhance your current performance. You’ll learn tips for using our self-service solutions, choosing products to advertise, and creating detail pages that do your products justice. Appropriate for all levels—whether you’ve never advertised on Amazon, or are looking for ways to help strengthen your campaigns.

Five Benefits to Buying Branded Terms via Google Ads: PPC Strategies for 2020 In today’s uncertain economic climate, brands are retooling sales and marketing efforts. One area that often gets cut first, is brand marketing. Brand marketing (like buying your own name on Google) can seem like a luxury during an economic crisis. History shows there are very good reasons to maintain branded campaigns as well as increase, rather than decrease, marketing budgets.