AccuData Integrated Marketing
This 4-part series of webinars will help the modern-day Marketer to have a basic understanding of search engine optimization and the easy steps they can take to impact their search engine rankings, how to develop target audience personas for their online audience and use social media advertising to reach them, how to ensure their website presence is optimized for conversions, and strategies to build an email marketing database.
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webcasts
Brands and agencies are constantly faced with strategic choices about how to best reach, engage with, and learn about their consumers to drive sales growth. Conversational AI empowers brands to drive multiple minutes of consumer engagement, collect rich first-party profile data and improve online and offline sales conversion with a single conversational intelligence that provides guidance, recommendations, advice, consultation, and expertise (GRACE) to consumers across the entire customer journey, from ad to cart.
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IPSOS
Within business, change is both constant and inevitable. Over the past twenty years, technology has revolutionized the world of advertising. Consumers are now exposed to more advertising than ever before and the way that they engage with brands has fundamentally changed. For advertisers, technological changes bring advantages and disadvantages. Advertisers can reach more people, more personally, across more spaces.
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The advantages of connected TV (CTV) advertising are endless but not everyone has made the leap. Contrary to linear TV, advertisers can access real-time data which allows instant performance evaluation and a strategy shift, if required.
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