How Smarter Facebook Ads Can Drive ROI

In the wake of cookie restrictions and increasing privacy legislation, marketers are looking for alternative ways to reach their desired audience and demanding accurate contextual targeting at scale. This shift is the perfect opportunity for publishers to take back control of their first-party data. To succeed in 2020, publishers need to shift their focus to contextual intelligence, reduce waste, and regain control of their inventory. Learn what you can be doing to avoid the post-cookie fallout and increase your yield in the wake of industry change. Watch the webinar on-demand now to get ahead of the post-cookie curve.

Marketers monitor ROI more closely during the holiday season than any other point of the year. We’ve compiled the digital advertising tactics that can drive the greatest impact on the performance of your holiday campaigns and in this session, we’ll run through what makes them effective, how to implement them, and how to optimize them easily for peak campaign performance.

To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns.Hotel Campaigns helps travel marketers work smarter - with richer ad management, powerful analysis, and more granular targeting options.As a premier partner, Koddi has worked with Google for six years and is excited to share key learnings and insights for hoteliers on how to optimize Hotel Campaigns to meet your marketing goals.

In this webinar you team will learn; How to Maximize Marketing Production, Importance of the Telephone Inquiry, Proper Tracking and the Log Book, When Should the Appointment be Set, How to Properly Follow up, The proper way to confirm an appointment, How to Leave a Voice Mail Message, The Second Sale and The Craziest Direct Mail Call I Ever Heard.