Amid a challenging economic environment which has seen TV advertising revenue decline and audiences continue to fragment, addressable advertising could provide a welcome boost for broadcasters.
By showing different ads to different households during the same programme, broadcasters can provide targeted messaging and respond to calls from marketers for the ability to deliver personalised messages to consumers.
In this webinar, we will hear from those responsible for sourcing, implementing, managing and maintaining addressable ad platforms to understand the key aspects of operating a successful addressable ad service.
In assessing the technology considerations, the discussion will examine the different approaches for linear, whether broadcast or streamed IP and on-demand via set-top boxes and channel apps and differing levels of available data.
As well as exploring how best to manage customer data such as demographic information, browsing and purchase history to provide segmentation and the level of granularity required by advertisers it will also consider the importance of compliance with data regulations.
It will also look at management of ad inventory, reporting metrics and audience management and analytics systems and the tools required to monitor and monetise inserted ads.
Watch Now
Dreamforce Video
Your database is loaded with dormant and less than sales-ready leads, but that doesn't mean they should be ignored. The smart marketer knows better than to rely on the sales team to keep up with less than hot leads over a long period of time. Join us to learn advanced tips for moving leads through the sales funnel with automated lead nurturing.
Watch Now
townnews
Navigating the ever-changing landscape of digital advertising can be a challenge. At our February customer webinar, Patty Bristol, Ad Ops program manager at TownNews, shared best practices to help you better optimize your overall digital advertising inventory. Using real-life examples and known challenges, Patty showed how using local and programmatic together can create the optimal digital advertising revenue stream.
Watch Now
The majority of the US population is spending more time on streaming TV every day, and advertiser spending is following this trend.
By the end of 2022, advertisers will have spent $21 billion dollars on connected TV (CTV), compared with nearly $68 billion on traditional TV. In 2025, we expect that gap to close further by another $23 billion.
In this Meet the Analyst Webinar, our senior analyst Ross Benes served up the latest CTV viewership trends. He detailed where your industry peers are investing their streaming ad dollars—including our first Netflix ad forecast—so that your organization can stay on pace with the trends.
Watch Now