HVAC Digital Marketing Boot Camp: Dominating Local Search with Google Ads

OEM advertising plays a critical role in driving vehicle make and model awareness, building consumer preference and contributing to actual vehicle sales. Tracking the results of these efforts is a complex and evolving science. While measuring the impact of any advertising is a necessary challenge, it is a certainty that the resulting insights will be limited by exactly which KPIs are being tracked.

The INMA conversation around content economics continues with this video meet-up that will look at breaking down silos to grow digital subscriptions, advertising behind the paywall, and designing paid packages. Join INMA Researcher-in-Residence Grzegorz Piechota and his guests who include Andiara Petterle, vice president of product and operations for RBS in Brazil; Robin Govik, head of digital for Mittmedia in Sweden; Alan Hunter, head of digital for The Times and Sunday Times in the United Kingdom; and Professor Edward Malthouse of the Medill School of Journalism at Northwestern University in the United States.

Did you know that YouTube is the second largest search engine behind Google? So now that you do know that, why are so few marketers investing in this huge advertising opportunity? There are many different YouTube campaigns at your fingertips just waiting for you to take charge and capture the eyes of your audience. In this webinar recording, Hanapin experts Kelsey Hadaller and Emma Franks will show you how to set up the different types of YouTube campaigns, how to find results with different verticals, and how to implement an ongoing strategy.

At the heart of this Exposure Ninja webinar are key recommendations on how to increase your B2B leads using social media. PPC specialist, Veronika Bonovska takes you through the journey to building excellent campaigns that rope in high-quality leads for your business via social media. You will also be given some digital marketing tactics that can bring major sales by optimizing your website.