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MAXIMIZE YOUR YOUTUBE ADVERTISING–BETTER PLANNING IMPROVES ROI

SHARESHARESHARE

Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, according to recent research by WARC and its global ad trends report. Leading the pack when it comes to where brands are spending dollars is YouTube. Twenty percent of online video advertising is spent at YouTube. While YouTube’s market share has remained steady over the past few years, according to stats from Statista, it has solidified itself at the top of the mountain for online video advertising.