Optimizing your local and programmatic ad inventories

Are you feeling like your Facebook Ads should be doing more for you? Are you ready to move beyond boosting posts and target specific audiences? Do you want to be able to show the ROI of your ads?

The holiday season can be a great time for business with thousands of customers looking to do their Christmas shopping. Sales are especially high around the Black Friday and Cyber Monday weekend. On Facebook, it’s also the most competitive time of year. This holiday season is likely to see record high prices for Facebook advertising. You also need to find a way to get your ads to stand out from the crowd.

Over the past few years there has been a surge in new platforms available to advertisers designed to reach users in rapidly growing digital ecosystems such as mobile apps, gaming, and eSports. These platforms provide a plethora of new audiences and opportunities for advertisers to get their name out there and in front of primary target audiences that may have been difficult to reach through traditional digital advertising platforms.

We’ve been collecting your requests throughout the year, and we’ve called in a range of guests to help address the topics that matter most to you. Now, you can watch the recording of our virtual summit: Create your shopping season path: Tips to elevate your Q4 campaigns. In the videos from our event, you’ll follow a fictional brand as they navigate the latest advertising features and best practices, giving you tips for creating or strengthening your shopping season campaigns. Learn at your own pace with a wide range of sessions and global agency success stories.