Protect Your Brand: The best defense is a good offense

Marketing in 2018 was both exciting and eventful between GDPR, Adobe’s acquisition of Marketo, and the rising popularity of conversational marketing, chatbots, voice search and artificial intelligence (AI). So what’s next? What game changers will 2019 include?

IDC recently released its first ever analysis of ad tech vendors, and it raised a lot of interesting questions about the future of advertising software, and advertising in general. In the “Future Trends for the Ad-Tech Market” webinar, now available on demand, Jen Whelan, Criteo’s SVP of Marketing, and Karsten Weide, IDC’s VP of Media & Entertainment have a fireside chat to discuss the results from IDC’s latest Advertising Software Forecast.

Are you looking to grow your agency but struggling to scale due to the time taken up dealing with clients? Or perhaps you’re looking to start offering Facebook Ads services and need to know the right way to onboard and service clients? Either way, this free training is for you!

In the wake of cookie restrictions and increasing privacy legislation, marketers are looking for alternative ways to reach their desired audience and demanding accurate contextual targeting at scale. This shift is the perfect opportunity for publishers to take back control of their first-party data. To succeed in 2020, publishers need to shift their focus to contextual intelligence, reduce waste, and regain control of their inventory. Learn what you can be doing to avoid the post-cookie fallout and increase your yield in the wake of industry change. Watch the webinar on-demand now to get ahead of the post-cookie curve.