Quantifying the Value of Snapchat Advertising: Best Practices for Marketing Measurement

LinkedIn Ads have the best B2B targeting on the planet, at unprecedented scale. You can use this targeting to ensure that your ads are ONLY seen by the absolute most qualified audience, resulting in the most qualified leads. Join Barry Moltz and AJ Wilcox for this webinar that will help you master LinkedIn advertising for lead generation. In this webinar, you'll learn how to ensure your LinkedIn ads are built on a solid foundation for success. We'll take you through how to target, which ad formats to use, and which types of offers are most effective. Plus get a $100 free ad credit just for attending!

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, as he shares his process for evaluating potential advertising platforms to greenlight. He’ll walk through his personal rubric for assessing a new channel prior to launch, which has helped MNTN nail and scale its own B2B efforts. He will also share the performance metrics he uses to determine effectiveness of those he’s testing—whether it’s a new social channel or even Connected TV.

Wondering how you can simplify the steps between ad serve and checkout to drive sales? Are your customers frustrated by disjointed experiences between seeing your ads and landing on retailer websites? Join Jivox and Shoppable® for a walkthrough of how to solve these challenges by connecting personalized ad creative, integrated branded checkout pages, and purchase insights in one cohesive commerce marketing campaign. In our previous webinar, we introduced viewers to the concept of headless commerce through our partnership with Shoppable® and shared strategies for reducing friction in the conversion process taking into account industry trends.

Advertising scams have plagued the ad tech ecosystem for quite some time, but thanks to industry innovations many protections are now in place. Yet, that does not mean a pesky scam does not sneak through the pipes every now and then. In fact, malvertising – the practice of incorporating malware in online advertisements – is still a prominent practice. Bad actors are evolving their scams and they have proved to be more profitable than before.