The current approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll-out of regulations, deprecation of third-party cookies, and restricted access to advertising ID.
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2022 saw many changes in advertising, media and entertainment. And 2023 is shaping up to be no less transformational for advertisers and publishers alike. Greater data collaboration will necessitate a renewed focus on technology like clean rooms. Retail media growth is expected to continue. Customer journey analytics could change media plans and media buys. It is critical for marketers to stay on top of these important trends.
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Event Webcasts
Social media analytics are constantly evolving. What initially served as a way to measure popularity counting likes and retweets is now an indispensable tool that serves every aspect of your business. The insights unlocked by social media analytics tools inform everything from marketing to customer service to product innovation and more. So how do you put them to work for your brand?
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Bannerflow
Learn the three key strategies for boosting display ad performance. Download the webinar to learn how to: Maximize your efficiency and reduce time to market. Personalize ad production, without compromising on creativity. Apply a simple formula for more impactful marketing.
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