Hanapin Marketing
When you’re spending exorbitant amounts of time in Google ads as a digital marketer, we know you’re always looking for ways to save time and be more efficient with your data. And of course, we’re here to make you the heroes of your organization, so we have tips that can help you save time left and right.
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Five Benefits to Buying Branded Terms via Google Ads: PPC Strategies for 2020 In today’s uncertain economic climate, brands are retooling sales and marketing efforts. One area that often gets cut first, is brand marketing. Brand marketing (like buying your own name on Google) can seem like a luxury during an economic crisis. History shows there are very good reasons to maintain branded campaigns as well as increase, rather than decrease, marketing budgets.
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onlinexperiences
OEM advertising plays a critical role in driving vehicle make and model awareness, building consumer preference and contributing to actual vehicle sales. Tracking the results of these efforts is a complex and evolving science. While measuring the impact of any advertising is a necessary challenge, it is a certainty that the resulting insights will be limited by exactly which KPIs are being tracked.
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Nielsen
Socially charged advertising isn’t just for nonprofits anymore. Today’s consumers expect the brands they buy to communicate a purpose and contribute to social change. Now, staying silent on social issues is just as risky as taking a stance. But there is a way to know how your consumers will react before making the leap.
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