Adweek
Trying to do more marketing with less budget this year? You’re not alone in trying to drive savings when working with agency partners. But what’s the cost in terms of quality creative? An improved scope of work and a better-managed briefing process might be the answer, enabling brand advertisers to realize significant efficiency and productivity gains with their agencies. Yet, both activities are often overlooked.
Watch Now
Who doesn’t love to have their heartstrings pulled, or their funny bone tickled? As a marketer, it’s vital that the ad creative you produce makes your audience feel something—it’s that response that motivates your audience to act.
During this Tech-Talk Webinar, experts from QuickFrame by MNTN discussed why brand marketers should use strong emotions, such as joy, fear, or sorrow, when aiming to rouse and connect with their target audience.
Watch Now
feedvisor
The State of the Amazon Marketplace 2019 report reveals Amazon sellers' priorities and goals, areas of concern, keys to profitability, and more.
Watch Now
metrixlab
Did you know? 72% of patients go online to learn about their condition. And 1 in 4 turn to the internet before speaking to a doctor. Yet only 3% of healthcare advertising budget is spent on digital. And most digital DTC advertising is ineffective. Are you making the most of DTC digital advertising? Watch the recording of our 35-minute webinar to find out how pharmaceutical brands can benefit from this huge opportunity:
Watch Now