11 Best Practices for Programmatic Advertising Webinar

A successful digital marketing program is a symphony of data, attribution, and optimization (and where the tried-and-true rules of traditional advertising don’t always apply).Running an effective program means taking advantage of all available resources to find out how they can add to your success. It means testing data models and technology partners against one another to find the one true fit. It means being transparent to your team and your partners about performance, and loosening constraints to let the data speak for itself.
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OTHER ON-DEMAND WEBINARS

Discover Microsoft Advertising for SMB

Microsoft

Millions of people search the web on their computers and mobile devices. Search engine marketing (SEM) is how you can get your ads in front of these future customers when they’re searching for businesses like yours. You set your own budget and are charged only when your ad is clicked. This makes SEM an affordable way to reach more customers for businesses of all sizes — including yours.
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GetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook Ads

marketingland

GetResponse, an inbound and outbound marketing platform, has announced expanded capabilities, including webinar support, e-commerce solutions, a new online payment gateway and Facebook advertising integrations. The webinar capabilities include a new design that supports audio and video for HD streaming, live chat functionalities, Q&A management, recorder templates, Facebook and YouTube live streaming. Users can also customize calls-to-action.
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Get started with sponsored ads

Get ready to launch your first campaign with Amazon Ads. This entry-level webinar covers how to use sponsored ads to help Amazon customers discover and purchase your products. We'll focus on how to get your ASINs ready for advertising, ways to jumpstart your sales, and tips for creating your first ad campaign. Our registration walk-through will show you how to get up and running with advertising, and we'll have marketing specialists available to answer your questions.
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How To Set Up Google Display Network Ad Campaigns

elama

Learn the basics of professional Google Ads Display Network set up. In this webinar, Odolena Kostova from Google and Igor Konovalov from eLama will explain: When placing ads in GDN is efficient and when you should avoid doing it; About targeting types and their peculiarities; How to combine targeting settings; How to analyze and improve the efficiency of GDN campaigns.
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