Leading brands have embraced the end of the 3rd party cookie and the necessity to align to a more modern and responsible approach to identification and personalization. ExP combines the person-centered profiles of FullContact, the robust collection and real time CDP capabilities of Adobe Experience Platform, and proven expertise in strategy, design, and technology from Hero Digital.
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Awesome Business
Youtube Advertising: How to Create Effective Youtube Ads to Double Your Leads. Why use Youtube Ads...the big opportunity. Types of youtube ads and when best to use them. The 4 key ways of targeting with Youtube Ads and how to use them to get more business. 3 secret strategies to successful Youtube marketing that will explode your lead funnel.
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Join IAB Europe for our Transparency & Consent Framework (TCF) special webinars focused on CTV and consent to find out what solutions exist and how stakeholders can adhere to privacy and data protection regulations. Over two sessions on 29th & 30th November, we will be discussing best practices for the industry for CTV and consent.
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monday.com’s acquisition team are masters of nailing and scaling its paid program.
In two years they grew a small test investment in Youtube to a whopping $2m / month paid program.
How did they do it?
By testing, measuring, iterating, and building an in-house media agency.
Join Or Hadar from monday.com who will walk us through how they scaled their paid program to a massive investment in an awareness channel.
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