CPC Strategy
Advertising on Facebook presents a unique opportunity because it’s a channel that can address every stage of the ecommerce conversion funnel—from brand awareness to generating revenue to creating loyal customer relationships.
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Webcast
For successful marketers, delivering personalized customer experiences at every touchpoint, at scale and across the customer lifecycle is no longer a nice-to-have. It's a must-do. However, over two thirds of marketers struggle to deliver on this mandate despite the opportunities presented by adtech, according to “The Personalized Advertising Confidence Gap,” an October 2018 commissioned study conducted by Forrester Consulting on behalf of RevJet.
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Whether you’re starting a pay-per-click (PPC) campaign from scratch or you already have experience, this webinar will provide you with valuable information. Google Ads, in particular, is the most popular PPC advertising platform used by lawyers. In this webinar, we’ll explore why lawyers use PPC and what lawyers should target as part of an effective marketing strategy. In addition, we’ll discuss the basics of setting up a campaign, and tips for running PPC on a budget.
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Adweek
Trying to do more marketing with less budget this year? You’re not alone in trying to drive savings when working with agency partners. But what’s the cost in terms of quality creative? An improved scope of work and a better-managed briefing process might be the answer, enabling brand advertisers to realize significant efficiency and productivity gains with their agencies. Yet, both activities are often overlooked.
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