Subscriptions were the hottest thing in TV—until they weren’t. As more streaming services come online, consumers’ sticker shock is driving many to seek lower-cost alternatives. Enter ad-supported Connected TV. Nine out of ten CTV viewers regularly watch ad-supported content, and every major streaming service has (or soon will have) an ad-supported option.
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Beginning in August 2022, MSI will broadcast each session from our 2022 Analytics Conference weekly on Tuesdays from 12:30-1:00pm ET. Attendees will be able to pose questions to be answered live or within a week of the broadcast. This event is open to corporate members. Please make sure to login to your account in order to register.
Randomized controlled trials (RCTs) have become increasingly popular for measuring advertising effects. However, when RCTs are infeasible, advertisers—or their measurement partners—may rely on observational methods to estimate ad effects. We present the first large-scale exploration of two popular observational methods by comparing their accuracy with 1,673 large-scale RCTs on Facebook. Despite having a wealth of user-level data, neither method performs well, with median relative error rates between 5X and 11X. We conclude that observational methods for estimating ad effectiveness may not work until advertising platforms log highly granular features (e.g., at the auction-bid level) for modeling purposes.
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CPC Strategy
The success of a brand doesn’t merely depend on the value of a customer’s single purchase; rather, it’s about the value a customer offers over their lifetime. Brand advocates are satisfied customers who genuinely love your brand and spread the word about it – and while not all of your customers become 100% loyal to your brand, all of your customers have the potential to become advocates.
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thefinancialbrand
As the financial services industry continues to transform, there are a wealth of opportunities for you to differentiate your brand, disrupt your competitors, and reach new consumers. From generating greater awareness to converting more leads, a data-driven content strategy can have a multiplying impact on a financial institution’s marketing success.
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