Adapt, Adopt, Automate: Why Agencies Need Marketing Automation to Succeed

“Traditional media companies that fail to actively restructure and innovate around sales and sales automation today will see a further erosion of market share tomorrow, ceding revenue to the growing list of digital competitors and alternatives in the local digital market.” Greg Sterling VP of strategy and insights, Local Search Association It’s clear in today’s market traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy while insuring their sales team a most cost effective and efficient conversion.
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Spotlight

OTHER ON-DEMAND WEBINARS

How to Build a 6-Figure Facebook Ads Agency

AdEspresso

Are you looking to grow your agency but struggling to scale due to the time taken up dealing with clients? Or perhaps you’re looking to start offering Facebook Ads services and need to know the right way to onboard and service clients? Either way, this free training is for you!
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What Matters: Allyship in Advertising

In this episode, we will explore how Instagram is a powerful vehicle for all creators to expand their reach and even earn an income. But, creators of color have often struggled to receive the recognition they deserve, although they are the ones who create the content that goes viral, a lot of times without attribution. How can advertisers better engage with the creators who are actually driving the creativity?
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High Performance: Brand and Communications

Sirius Decisions

Every business leader wants to know the secrets to success. They're wondering what the best performing companies are doing, how they do it, and how their own teams compare. In this session, you'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.
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Scroll-Stopping Digital Ads: Planning for Success in 2021

2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change. But as adaptable as you may be, it never hurts to get ahead! Watch Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
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