Build Your Brand with Facebook and Instagram Stories

Connected TV is leveling the playing field and democratizing TV advertising, helping a new swath of challenger brands find success regardless of size or budget. As CTV adoption continues to climb, new players—including blue-chip brands with massive budgets—are rushing into the space and dynamically changing the landscape. So what can these established TV advertisers learn from the pioneers that have already succeeded on CTV?

Brands and agencies are constantly faced with strategic choices about how to best reach, engage with, and learn about their consumers to drive sales growth. Conversational AI empowers brands to drive multiple minutes of consumer engagement, collect rich first-party profile data and improve online and offline sales conversion with a single conversational intelligence that provides guidance, recommendations, advice, consultation, and expertise (GRACE) to consumers across the entire customer journey, from ad to cart.

Brand-Building via PR: Building a Corporate or Personal Brand via Public Relations Tactics In the pandemic-shaped world, some marketers are struggling to secure budget to generate awareness and new customers. One solution to the New Normal economic and social environment is to empower marketers and key executives to build brand via public relations. In this lunch & learn webinar, Anvil Media President & Founder Kent Lewis outlines five key strategies to build your personal and corporate brand, including writing, speaking, awards, press coverage, and social media engagement.

In this second webinar of our series on Advanced Research techniques, we look at Advertising Effectiveness for Not for Profit organisations. We all know that old adage that half of all advertising spend is wasted, it’s just that we don’t know which half – but over the last decade or so with the new neuroscience bringing real understanding of how the brain works we are getting much better at knowing which types of advertising are most effective in both the long and short term and new technology has helped us measure the effect in ways that just weren’t possible before.