Co-op Advertising: Opportunities in Digital

In 2016 Facebook launched their casual sharing add-on in an effort to draw in the existing Snapchat audience. According to the Social Report blog this caused a significant decrease in usage as influencers in the United States favored the Instagram version.

Today I’m going to break down exactly how we took a webinar funnel from 0 and scaled it to 179,000 webinar registrations with Facebook Ads over the course of 18 months. This webinar funnel gave us the ability to spend over $300,000 dollars to profitably acquire customers on the front end.If you are in online coaching, training, or you use webinars to generate leads for your business, be sure to pay close attention here.The results we created by scaling this webinar campaign have already been featured in an interview over at Ad Tips for Ad Pros, but I want to break down the full campaign for you here as well.

With more than 2 billion monthly active users, Facebook is the world’s most popular social media platform. And, as we’ve recently been reminded, they have a massive amount of data on your audience – including your ideal clients. Are you using Facebook to market your law firm? If you’re not, you should be. This on-demand webinar with Crisp CEO Michael Mogill shows you how you can leverage Facebook to generate leads, raise awareness for your firm, and take your marketing to the next level.

It’s no secret that email marketing isn’t as effective as it once was. With the average email open rate — across all industries — hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Watch this webinar to learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.