As marketers increase their spend on social media, they’re under constant scrutiny to display ROI from their campaigns. We know how difficult it can be to show any impact or only have a qualitative sense of impact. To understand ROI from your social marketing campaigns, it’s important to understand the different metrics to track across all your organic and paid channels.
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Brand-Building via PR: Building a Corporate or Personal Brand via Public Relations Tactics In the pandemic-shaped world, some marketers are struggling to secure budget to generate awareness and new customers. One solution to the New Normal economic and social environment is to empower marketers and key executives to build brand via public relations. In this lunch & learn webinar, Anvil Media President & Founder Kent Lewis outlines five key strategies to build your personal and corporate brand, including writing, speaking, awards, press coverage, and social media engagement.
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channeladvisor
To maximize visibility on Amazon, retailers and brands are shifting more of their advertising budgets to Amazon Advertising. And they are doing so at an incredible rate. According to eMarketer, US advertisers spent more than double on Amazon’s platform last year — $4.61 billion, to be exact — making it the third biggest ad platform in the country.
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Atlas Roofing Corporation
Learn how to properly target within Facebook to maximize reach and gain leads with social media expert, Bill Combes Founder of No Time for Social.
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