IAB Europe
Speakers from trailblazing companies in the field of blockchain as well as adopters of these solutions took part in a session designed to better familiarize you with the inner workings of this intricate technology and its current and future impact on digital advertising.
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Falcon
The Anatomy of a Successful Instagram Ad Campaign, Marketers live and breathe ad campaigns. A lot of effort is put into them and yet, not all campaigns turn out satisfactorily. How can we turn the tide? This webinar will uncover: A step-by-step process for launching effective ad campaigns, Creative best practices & advanced ad targeting options & The KPI's you should be measuring.
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Brands are challenged by customers' dynamic usage and behavior patterns and diverse, multichannel journeys. B2C marketers want to deliver the most customer experiences that make every moment of interaction personal. It's not enough to rely on intuition or siloed, fragmented data. Traditional segmentation is no longer adequate, and the new standard of one-to-one marketing is made possible with customer data that integrates online and offline interactions and transactional behavior.
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ON24
Every day your brand stands to win or lose position on the digital shelf. Brand marketers must tell a compelling brand story at all the various digital touchpoints in a shopper's journey.
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