Falcon
Traditional media models have been turned upside down as new digital options move into the mainstream. Consumer behavior has followed suit, and brands need to revamp their advertising models to take full advantage of the new media market. But what kind of ad experiences will resonate best?
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Keywords play an important role in the success of your manual campaigns. But do you know how to use broad, phrase, and exact match keywords, or where to find keywords that will help you build a successful campaign? In this beginner-level webinar, we'll show you what keywords are and how to choose the right ones based on your advertising goals. Plus, we'll explain how to analyze your search term report to understand how shoppers discover your products.
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From papyrus to personalized digital experiences, Facebook’s team explains the history of ads and how they work today. This talk will explore how businesses are using Facebook tools to connect customers with their great ideas and stories from entrepreneurs that show how you can easily go online and grow your business.
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Surefire Local
The HVAC Digital Marketing Boot Camp is a 3-part online webinar that'll walk you through everything from how to optimize your free Google My Business listing, how to increase your website’s search ranking, and how to get the best results out of advertising with Google. It covers everything you and your HVAC business need to know about being found on Google.
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