smartly
This webinar features Hopper’s Head of User Acquisition Simon Lejeune, Facebook’s Industry Manager for Travel & Tourism, Holly Stallan, and our very own Stephanie Semaan sharing their insights on the latest and greatest online trends in the ad industry. They cover everything from influencer marketing to Instagram Stories as a direct response tactic, and will discuss what the future of Facebook advertising looks like (spoiler alert: it’s not on Instagram!).
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Programmatic Advertising has recently become the buzz word in the world of Digital Marketing. As a channel, it offers numerous opportunities to tackle multiple business goals and has become an integral part of the media strategy for numerous brands. Join us in this webinar as we dissect and deep dive into the channel’s capabilities and explore how programmatic can fit into your marketing strategy.
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Almost 70% of all digital ad spending in the US will go to ads delivered on mobile devices this year. That’s no surprise since consumers spend more time in apps, and engage with them more often.
In fact, a wider variety of mobile apps are finding audiences and new ways of making money. Grocery, shopping, and navigation apps are all seeing increases in users, who are spending more in-app on subscriptions and virtual goods.
In this Meet the Analyst Webinar, Yory Wurmser, our principal analyst, shared new monetization opportunities for advertisers, including how to benefit from apps with quality ads and strong first-party data stores.
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Digital Vidya
If you are a digital marketer who works on Display advertising, this session offers a deep dive into the how the ecosystem evolved in 2018 in a post ITP/GDPR world. With data regulation being an important factor, the ad relevance is an obvious spin-off to the debate.
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