As marketers increase their spend on social media, they’re under constant scrutiny to display ROI from their campaigns. We know how difficult it can be to show any impact or only have a qualitative sense of impact. To understand ROI from your social marketing campaigns, it’s important to understand the different metrics to track across all your organic and paid channels.
Watch Now
ESOMAR Foundation
In this second webinar of our series on Advanced Research techniques, we look at Advertising Effectiveness for Not for Profit organizations. We all know that old adage that half of all advertising spend is wasted, it’s just that we don’t know which half - but over the last decade or so - with the new neuroscience bringing real understanding of how the brain works – we are getting much better at knowing which types of advertising are most effective – in both the long and short term - and new technology has helped us measure the effect in ways that just weren’t possible before.
Watch Now
In this episode, we will explore how Instagram is a powerful vehicle for all creators to expand their reach and even earn an income. But, creators of color have often struggled to receive the recognition they deserve, although they are the ones who create the content that goes viral, a lot of times without attribution. How can advertisers better engage with the creators who are actually driving the creativity?
Watch Now
Webcast
For successful marketers, delivering personalized customer experiences at every touchpoint, at scale and across the customer lifecycle is no longer a nice-to-have. It's a must-do. However, over two thirds of marketers struggle to deliver on this mandate despite the opportunities presented by adtech, according to “The Personalized Advertising Confidence Gap,” an October 2018 commissioned study conducted by Forrester Consulting on behalf of RevJet.
Watch Now