Faces in the Crowd: Audience measurement tools in digital place-based media

As digital place-based advertising grows in prominence, advertisers want to validate the metrics and successes of their campaigns as they have for generations with traditional media.  Enter Anonymous Video Analytics.  This groundbreaking technology employs visual analytics and facial detection tools to report the gender, age and other demographic information of people viewing digital screens.  The results translate to digital signage solutions that can help advertisers understand the effectiveness of ad-dollar spending in digital place-based media.
Watch Now

Spotlight

OTHER ON-DEMAND WEBINARS

Introduction to Advertising on LinkedIn

Linkedin

With LinkedIn Marketing Solutions, you can reach B2B audiences around the world in many ways. If you are launching your first ad campaign on LinkedIn, this on-demand webinar has everything you need to get started. Jennifer is a digital native with over 15 years of experience in media and advertising. She joined LinkedIn in 2010 and has held a variety of roles. Currently, she is responsible for leading customer research, marketing strategy, and execution across content and product marketing efforts.
Watch Now

Create your shopping season path: Tips to elevate your Q4 campaigns

We’ve been collecting your requests throughout the year, and we’ve called in a range of guests to help address the topics that matter most to you. Now, you can watch the recording of our virtual summit: Create your shopping season path: Tips to elevate your Q4 campaigns. In the videos from our event, you’ll follow a fictional brand as they navigate the latest advertising features and best practices, giving you tips for creating or strengthening your shopping season campaigns. Learn at your own pace with a wide range of sessions and global agency success stories.
Watch Now

Personalize Your Shoppable® Ads

Wondering how you can simplify the steps between ad serve and checkout to drive sales? Are your customers frustrated by disjointed experiences between seeing your ads and landing on retailer websites? Join Jivox and Shoppable® for a walkthrough of how to solve these challenges by connecting personalized ad creative, integrated branded checkout pages, and purchase insights in one cohesive commerce marketing campaign. In our previous webinar, we introduced viewers to the concept of headless commerce through our partnership with Shoppable® and shared strategies for reducing friction in the conversion process taking into account industry trends.
Watch Now

How To Get More From Your Digital ROI?

Digital Vidya

The perfect storm of digital, data and devices is empowering India’s online consumers and creating newer challenges and opportunities for marketers and brands. In 2019, a whopping 93% of Indian marketers are planning to increase their digital investments. Overall India digital is growing at 30% year over year.
Watch Now