There are effective solutions presently available to handle both concerns as brands and agencies attempt to enhance performance outcomes today while keeping an eye on the cookieless future just beyond the horizon. Advertisers of all sizes can optimise their tactics now while assuring they will continue to perform as the digital landscape evolves, thanks to futureproof approaches like contextual targeting.
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As US consumers continue to chart an uncertain course through the storm of COVID-19, brands struggle with knowing how to reach out – what messages will seem helpful and appropriate in such chaotic times.
In this on-demand webinar, we look at smart strategic and tactical approaches to developing, assessing, and monitoring ads during the pandemic. GfK’s Jon Brand and Melissa Sheila Garcia explore ways to
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The current approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll-out of regulations, deprecation of third-party cookies, and restricted access to advertising ID.
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RAB
For stations of all sizes and in every market, learn to produce compelling creative that advertisers and consumers. Learn to: Tap into your inner creative talent, Write commercials that cut through boring clutter & Lighten up and stop overthinking your ads.
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