CPC Strategy
Advertising on Facebook presents a unique opportunity because it’s a channel that can address every stage of the ecommerce conversion funnel—from brand awareness to generating revenue to creating loyal customer relationships.
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Get ready to launch your first campaign with Amazon Ads. This entry-level webinar covers how to use sponsored ads to help Amazon customers discover and purchase your products. We'll focus on how to get your ASINs ready for advertising, ways to jumpstart your sales, and tips for creating your first ad campaign. Our registration walk-through will show you how to get up and running with advertising, and we'll have marketing specialists available to answer your questions.
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Midco
Today’s digital landscape is evolving – and so is the person behind the screen. The average consumer can decide in milliseconds whether an ad or video is relevant. How can you, as a business, work to cut through the noise – and ensure you’re getting transparent reporting to guarantee success?
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In this second town hall, IAB experts and industry thought leaders discuss privacy-first approaches to data collection, first-party data, and addressability.
In this town hall series, we will have an in-depth discussion on the findings from the latest IAB State of Data 2022 Part II: Preparing for the New Addressability Landscape report, which examines how changes in privacy legislation, the deprecation of third-party cookies and identifiers, and platform policies are affecting data collection, addressability, measurement, and optimization. IAB commissioned MediaScience to conduct this qualitative research study on how marketers are evolving their approach to consumer privacy, as well as working with their internal and external partners to meet consumer privacy expectations.
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