Google Responds After The Guardian and BBC Pull Advertising

When The Guardian decided yesterday to pull all of its ads from Google and YouTube in response to the discovery that its ads were sharing space with what The Guardian’s Jane Martinson described as “extremist material,” Guardian chief executive David Pemsel said that the publication would keep its ads off those platforms until Google could “provide guarantees that this ad misplacement via Google and YouTube will not happen in the future.”
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OTHER ON-DEMAND WEBINARS

How to Generate Content for Quality Link Acquisition

Quality content equals quality links. This is a well-known rule in the SEO world. During this webinar, we’ll breakdown the ‘how’ and ‘why’ of building successful content that is not only educational but useful for new link acquisitions. As a bonus, don’t miss our live SEO analysis of member submitted websites. Submit your website during the Web Clinic!
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Personalize Your Shoppable® Ads

Wondering how you can simplify the steps between ad serve and checkout to drive sales? Are your customers frustrated by disjointed experiences between seeing your ads and landing on retailer websites? Join Jivox and Shoppable® for a walkthrough of how to solve these challenges by connecting personalized ad creative, integrated branded checkout pages, and purchase insights in one cohesive commerce marketing campaign. In our previous webinar, we introduced viewers to the concept of headless commerce through our partnership with Shoppable® and shared strategies for reducing friction in the conversion process taking into account industry trends.
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Bing Ads: Benefits of An Integrated Strategy

Jome

Hear from Kevin Jones, a Partner Manager at Bing, about the benefits of Bing, trends among B2B advertisers and some helpful takeaways. Then get ready to take a deeper look at some J-OME success stories and exactly how to track the benefits of Bing for your program from Team Lead, Will Potter.
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How to Leverage Technology Solutions to Democratize Media Analytics

Global brands generate a plethora of data across marketing and media investments supporting the vast range of countries, product lines and business units that they operate. This creates operational challenges for marketing teams that must connect and unify all their data across channels and data silos. Hear how PepsiCo's global marketing digitization team partnered with technology vendors, agencies and in-house teams to solve data challenges and create a cohesive ecosystem of marketing data and analytics. Join us to find out:
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