Groundbreaking tips on DTC digital advertising

Personalized ads are the superpower that help small businesses compete and grow on their terms. Their shot at success and growth is integrally tied to their ability to reach their customers and potential customers in a way that’s easy and affordable. Join us for an opportunity to hear from a panel of SMB owners that share their journey and successes with digital tools through the pandemic.

Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, according to recent research by WARC and its global ad trends report. Leading the pack when it comes to where brands are spending dollars is YouTube. Twenty percent of online video advertising is spent at YouTube. While YouTube’s market share has remained steady over the past few years, according to stats from Statista, it has solidified itself at the top of the mountain for online video advertising.

It´s tough to run an E-commerce business today. The average profit margin in retail is low. For Swedish retailers, a study from last year shows that the number on average is 3% Svensk Handel and for the lowest performing companies, the trend is even worse. The fast-growing E-commerce segment make it even more challenging to keep the margins ups. That's why it has never been more important to focus on ROI by improving the digital marketing strategy of e-businesses.

Since Snap’s launch in 2011, it has seen tremendous growth and innovation. With a large and engaged user base, Snap is an attractive platform for advertisers to connect with their customers. Marketers managing multi-channel campaigns need guidance to measure the impact of these activities accurately.