HasOffers Postback 2013: Mobile Advertising Platform Players

Digital marketing has helped us scale our content better than ever, but it’s also resulted in a de-personalization of our messaging. To connect with our audiences it’s never been more important to speak human.

2022 saw many changes in advertising, media and entertainment. And 2023 is shaping up to be no less transformational for advertisers and publishers alike. Greater data collaboration will necessitate a renewed focus on technology like clean rooms. Retail media growth is expected to continue. Customer journey analytics could change media plans and media buys. It is critical for marketers to stay on top of these important trends.

As US consumers continue to chart an uncertain course through the storm of COVID-19, brands struggle with knowing how to reach out – what messages will seem helpful and appropriate in such chaotic times. In this on-demand webinar, we look at smart strategic and tactical approaches to developing, assessing, and monitoring ads during the pandemic. GfK’s Jon Brand and Melissa Sheila Garcia explore ways to tap into key themes of well-received campaigns responding to COVID-19 monitor competitive online ad activity – even targeted “dark” marketing – during the pandemic get reliable insights on consumers’ reactions to brand creative maximize the short-term engagement – and long-term memorability – of ads The webinar draws on GfK’s partnership with BrandTotal – a real-time competitive intelligence platform capturing social media activity – and GfK’s own Ad Fit Optimizer (AFO) tool for optimizing ad creative.

Our 30+ brands have been inspiring, informing, and intriguing millions of audiences for years. Businesses use our brands to be seen and be heard in their markets by prospective buyers and to engage them through highly targeted content based on a deep understanding of these known audiences.