How to get audience insights and maximum ROI with Private Marketplaces

Private Marketplaces represents the best of programmatic. You can get brand safety, higher priority, transparent inventory, and exclusive access to YP audience segments when buying inventory on preferred terms from YP’s Private Marketplace. Luke Edson, Senior VP Marketing Solutions at YP, will share insight on YP’s exclusive audience, and how advertisers can access inventory on preferred terms through their Demand Side Platform. OpenX, a global leader in building programmatic advertising marketplaces, will also be joining the webinar. Nicole Scaglione, Director of Buyer Development at OpenX, will discuss best practices that help deals scale and generate optimal campaign results. You will be able to leverage these insights and tips to optimize your private marketplace deals and access exclusive YP inventory.
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Spotlight

OTHER ON-DEMAND WEBINARS

The Top Creative Trends for 2019

Every year, we analyze the data from billions of Shutterstock searches for images, footage, and music to discover the biggest year-over-year increases that will define trends for the year ahead. In this on-demand webinar, we’ll dive deep into the visual aspects and show real world examples of our 3 major trends and 7 rising tren
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State of the Nation – Digital Advertising Outlook 2023

In these uncertain times, with added economic pressure, Daniel will share his latest outlook for the industry detailing growth opportunities and the role of new channels. After the presentation, Daniel will take questions from the audience to delve deeper into the markets and channels that will provide opportunities and challenges.
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No Distancing Required: Developing Effective Ad Campaigns in the Age of COVID-19

As US consumers continue to chart an uncertain course through the storm of COVID-19, brands struggle with knowing how to reach out – what messages will seem helpful and appropriate in such chaotic times. In this on-demand webinar, we look at smart strategic and tactical approaches to developing, assessing, and monitoring ads during the pandemic. GfK’s Jon Brand and Melissa Sheila Garcia explore ways to
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Coaching and Developing Winning Advertising Sales Talent

INMA

Finding and developing digital marketing experts, business problem-solvers, and business development experts is crucial to success in today’s fast-evolving newspaper advertising sales departments. In this Webinar, learn what advertising sales leaders can do to mitigate risk and help their teams reach their full potential – all in the name of exceeding aggressive revenue goals.
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