How To Get More From Your Digital ROI?

87% of marketers say data is their most under-used asset (Invesp). In addition, with changing industry standards and regulatory scrutiny, brands and publishers need to adapt to new ways of working to make the most of their data. To deliver better customer experiences and business outcomes, a new data foundation is required to enable data sharing across organizations while taking a proactive stance on privacy and protecting consumer data.

TV advertising, a $215 billion global industry, has evolved greatly over the last few years – offering advertisers real-time measurement and optimization opportunities (just like digital!). Watch this on-demand webinar to learn about the biggest trends impacting the global TV advertising market in 2019,

When pursuing a digital advertising strategy it’s important to ensure representation across many platforms and channels. This webinar will go into detail on the evolving ad landscape, new platforms in the space, and which ones we think will be the most valuable going forward. With Google being the most prominent and often the most successful of all paid media platforms phasing out third-party cookies it will be even more important to explore other ad platform options. These can range from programmatic vendors, third-party platforms, amazon, and more. Anvil’s team will walk through the capabilities of each of these platform types, what kind of ads are able to be used, etc.

With well over 2 billion users on Facebook and over a billion on Instagram, it’s important to know how to target just the right people so that you maximize your results and avoid wasted ad spend. In this exclusive one-hour training, our Head of Education Paul Fairbrother will cover: Defining your ideal customer.