How To Set Up Google Ads Search Campaigns

Our PPC expert Igor Konovalov covered following topics: Google Ads search campaign types; Step-by-step campaign set up guide; Ad group creation; How to find and manage your keywords and negative keywords; What is a GSP auction; How eLama can help you manage your campaigns; How to create Google Ads search campaigns with Google Ads Editor and Excel.
Watch Now

Spotlight

OTHER ON-DEMAND WEBINARS

Getting started with sponsored ads for KDP authors

Learn how sponsored ads can help KDP authors like you reach new readers and drive more sales. In this webinar, we’ll show you how our self-service advertising solutions can help you promote your books to a wide, relevant audience and inspire readers' loyalty.
Watch Now

Building an Inspiring Brand Through Customer Engagement

Sirius Decisions

This replay provides the following benefits: Gain a deeper understanding of the attributes of great b-to-b brands and how they strengthen customer engagement. Learn how to empower employees to deliver against your company’s brand promise to engage and inspire customers. Pinpoint the brand enablement and customer engagement activities that drive the greatest impact.
Watch Now

Meet the New Faces of TV Advertising: What Major Brands Can Learn From CTV Pioneers

Connected TV is leveling the playing field and democratizing TV advertising, helping a new swath of challenger brands find success regardless of size or budget. As CTV adoption continues to climb, new players—including blue-chip brands with massive budgets—are rushing into the space and dynamically changing the landscape. So what can these established TV advertisers learn from the pioneers that have already succeeded on CTV?
Watch Now

The race to the sale: Adopt OEM advertising KPIs for a record finish

onlinexperiences

OEM advertising plays a critical role in driving vehicle make and model awareness, building consumer preference and contributing to actual vehicle sales. Tracking the results of these efforts is a complex and evolving science. While measuring the impact of any advertising is a necessary challenge, it is a certainty that the resulting insights will be limited by exactly which KPIs are being tracked.
Watch Now