How To Set Up Google Ads Search Campaigns

elama

Our PPC expert Igor Konovalov covered following topics: Google Ads search campaign types; Step-by-step campaign set up guide; Ad group creation; How to find and manage your keywords and negative keywords; What is a GSP auction; How eLama can help you manage your campaigns; How to create Google Ads search campaigns with Google Ads Editor and Excel.
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Spotlight

Proving the effectiveness of bank marketing strategies beyond brand-building has always been a challenge. Now, several converging forces may help propel marketing forward as a revenue source rather than a cost center. Many bank executives still view marketing as the champion of brand awareness through traditional channels — essentially a middleman that helps deliver sales leads but doesn’t add much value to the bottom line. Digital is slowly changing this perception, by expanding the dimensions of marketing almost beyond recognition. Interestingly, new channels are only part of the story.


OTHER ON-DEMAND WEBINARS

How to Sell Online Ads with Broadstreet XPRESS with Annette Batson

Broadstreet Front Desk

Online Digital Ad Sales for Local News and City Magazines: Baristanet’s Annette Batson explains her general sales process and how she uses Broadstreet XPRESS ad formats to impression advertisers and close the deal.
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[WEBINAR] Bing Ads: Tips from the Source

Tradainc

Learn to optimize Bing to within an inch of its life. Monitor budget split on Bing and Google: Drive volume and low-cost conversions across networks. Maximize yield: Is your campaign reaching its full potential? Share Voice Metrics can give you actionable insight at every level. Zero-effort optimization: Proactive Bid Recommendation tool identifies keywords "on the cusp of greatness". Get really advanced: Bing Ads Intelligence changes the way you understand your business and your buyers.
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Mobile Engage 2012 | Challenging advertiser thinking - Jay Altschuler, Unilever

IAB UK

Mobile Engage conference certainly felt super charged compared to previous years. Stats were bigger and brasher, real life examples more inspiring, opportunities increasingly tangible, and the need for action more urgent than ever. From the waves of information, case studies and thought pieces, these were the themes that came out of the day for me. There is no denying that, as with all technology, there are challenges in terms of structure, finance, and resource for those brands who want to build mobile solutions that work.
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Pinterest for the Holidays and Beyond: How Social Discovery Drives the End-to-End Shopping Experience

ON24

The holiday shopping season is already upon us, with online sales projected to jump 16 percent over last year, per eMarketer. Is your digital advertising strategy ready to make the most of it? If so, Pinterest should be at the top of your list.
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Spotlight

Proving the effectiveness of bank marketing strategies beyond brand-building has always been a challenge. Now, several converging forces may help propel marketing forward as a revenue source rather than a cost center. Many bank executives still view marketing as the champion of brand awareness through traditional channels — essentially a middleman that helps deliver sales leads but doesn’t add much value to the bottom line. Digital is slowly changing this perception, by expanding the dimensions of marketing almost beyond recognition. Interestingly, new channels are only part of the story.

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