How to Supercharge Your ABM Strategy with Retargeting

Paid Media: Digital Ad Trends – Programmatic/OTT/RTB Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients. In our next webinar, our Paid Specialist, Kari Schroeder, and team will discuss what is new in digital media including OTT, Real-Time Bidding, Programmatic and other advancements in digital.

Brands and agencies are constantly looking to drive advertising innovation but are hindered by challenges along the way. Programmatic workflows are complex and disconnected, making campaign setup and optimization quite time-consuming. Getting actionable audience and campaign insights requires hours of data manipulation. The Quantcast Platform transforms this experience completely. It was built with ease of use at its core and empowers brands and agencies to seamlessly plan, activate, measure, and innovate in a single, unified platform. Because of the platform’s intuitiveness and simplicity, advertisers can focus their energies on exploring audiences and creative messaging to drive marketing innovation.

Even if you're not an e-commerce advertiser,your paid search and social campaigns will be affected by the holiday rush. Tis the season to avoid high cost-per-clicks and low conversions with our 12 Rules of Pay-Per-Click Holiday Prep

When pursuing a digital advertising strategy it’s important to ensure representation across many platforms and channels. This webinar will go into detail on the evolving ad landscape, new platforms in the space, and which ones we think will be the most valuable going forward. With Google being the most prominent and often the most successful of all paid media platforms phasing out third-party cookies it will be even more important to explore other ad platform options. These can range from programmatic vendors, third-party platforms, amazon, and more. Anvil’s team will walk through the capabilities of each of these platform types, what kind of ads are able to be used, etc.