townnews
Navigating the ever-changing landscape of digital advertising can be a challenge. At our February customer webinar, Patty Bristol, Ad Ops program manager at TownNews, shared best practices to help you better optimize your overall digital advertising inventory. Using real-life examples and known challenges, Patty showed how using local and programmatic together can create the optimal digital advertising revenue stream.
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You probably know that building your brand on Amazon can help connect you with customers and deepen engagement with your products. But what does 'building your brand' actually mean? In this webinar, we'll explore the facets of brand building—developing your story, sharing your mission, and consistently applying your style guide—and show you how they can have a real, meaningful impact on both your brand and customers.
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Asteroid Aim
How to Optimize Amazon PPC (Pay per Click) Sponsored Product Ads in 2018 with Ben from Presto on Learn more about Presto on https://prestozon.com/ use code "ASTEROIDAIM" at checkout for a discount If you're reading this, it's because you're an Amazon FBA seller and want to make more money. I wonder if you realize how powerful Amazon Sponsored Product ads are in 2018? Ben (Presto on) chats with us about all things PPC optimization: cost per click (CPC), advertising cost of sale (ACoS), bids, search terms, keywords, and even the future of Amazon advertising.
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To deliver personalized ads, ad tech company Clinch tracks hundreds of millions of web users who generate 1 billion events each day. Clinch knew that the old school way of building data pipelines wasn’t going to work, so partnering with Upsolver, they were able to save time and money on their data warehouse fees as well as optimize their engineering resources.
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