Improving Advertising Effectiveness with Digital Signage

Digital marketing has helped us scale our content better than ever, but it’s also resulted in a de-personalization of our messaging. To connect with our audiences it’s never been more important to speak human.

The advantages of connected TV (CTV) advertising are endless but not everyone has made the leap. Contrary to linear TV, advertisers can access real-time data which allows instant performance evaluation and a strategy shift, if required.

Brands and agencies are constantly looking to drive advertising innovation but are hindered by challenges along the way. Programmatic workflows are complex and disconnected, making campaign setup and optimization quite time-consuming. Getting actionable audience and campaign insights requires hours of data manipulation. The Quantcast Platform transforms this experience completely. It was built with ease of use at its core and empowers brands and agencies to seamlessly plan, activate, measure, and innovate in a single, unified platform. Because of the platform’s intuitiveness and simplicity, advertisers can focus their energies on exploring audiences and creative messaging to drive marketing innovation.

The digital advertising landscape is constantly evolving. Apple is changing the game for mobile identifiers, Google deprecates third-party cookies, and societal and political issues pervade social media. Meanwhile, marketing leaders must deliver business results as the world continues to recover from a global pandemic. This complimentary webinar delves into the key findings of the first annual Gartner Digital IQ: Advertising Benchmarks 2021. The benchmark evaluates and ranks the digital advertising performance of more than 1,200 B2C and B2B brands across six industries: Consumer Goods; Financial Services; Healthcare; Manufacturing and Natural Resources; Retail; and Travel and Hospitality. You will get actionable insights that can help improve your brand’s digital advertising performance.