Increase Your Display Advertising Performance with Image Optimization

Connected TV is leveling the playing field and democratizing TV advertising, helping a new swath of challenger brands find success regardless of size or budget. As CTV adoption continues to climb, new players—including blue-chip brands with massive budgets—are rushing into the space and dynamically changing the landscape. So what can these established TV advertisers learn from the pioneers that have already succeeded on CTV?

Our PPC expert Igor Konovalov covered following topics: Google Ads search campaign types; Step-by-step campaign set up guide; Ad group creation; How to find and manage your keywords and negative keywords; What is a GSP auction; How eLama can help you manage your campaigns; How to create Google Ads search campaigns with Google Ads Editor and Excel.

Want to run Google Ads campaigns but don't know where to start? Join this webinar with Chiara Iacoponi, senior Ads strategist at Google, to learn how to add Google Ads powered by AdEspresso to your digital marketing strategy. Today's customer's online behavior has completely revolutionized the concept of the customer journey, which has become more fragmented than ever before. Users are constantly connected, moving across devices, platforms and exposed to increasing amounts of information while making purchasing decisions. From a marketing point of view, this shift in consumer behavior calls for integrated marketing strategies across media, in order to be as effective as possible throughout the entire marketing funnel.

Quora Ads has partnered with Metric Theory and Zenefits to share how their campaigns on Quora yield similar performance to other paid channels, at about half the cost. Quora Evangelist JD Prater dives into a tactical presentation of how to reach your goals with Quora, using the Zenefits campaign as a prime example while layering in never-before-seen metrics and key strategies.