Marketers at brands and agencies are constantly striving to answer questions such as – “Is my marketing working?” and “What is the ROI on my marketing?”. To understand the impact of their advertising efforts on desired audiences, marketers must understand the results and campaign success metrics for their campaigns. For a marketer, the ability to access campaign insights instantaneously and experiment with new tactics are key to driving innovation and delivering superior business outcomes.
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wordstream
Thanks to our premier partnership with Google, our experts have been able to once again provide marketers across the globe with one of the most insightful resources for online advertising - the Industry Benchmarks. An exclusive look into data straight from Google, our benchmarks provide you with the knowledge you need to ensure your advertising efforts have what it takes to produce results for your business.
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Digital Vidya
With digital, B2B marketing can be more targeted and savvy marketers are improving their ROI on their marketing plans. However, to be successful in this digital age, B2B marketers and business leaders need to constantly update themselves on the latest trends, technologies and most importantly, hunt for what will make their business grow.
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Marketing Week
Instagram is a global community of over a billion users, and with over two million active advertisers using the channel, it continues to be one of the most effective yet competitive channels for brands to engage with customers.
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