Integrating Your Online/Offline Marketing

Pacvue is pleased to share that as of today, brands who use DoorDash ads will have access to our industry-leading suite to programmatically manage their campaigns. We’re the first-to-market partner for DoorDash, available immediately leveraging our enterprise suite for brands, sellers, and agencies. DoorDash is building a collaborative and flexible ad platform focused on meeting customers where they are. Brands can now access and manage DoorDash ads via Pacvue as they market their products to DoorDash customers.

Despite algorithmic bias, ad fraud, and the moving target of privacy compliance, programmatic advertising is here to stay. Programmatic is efficient for advertisers and allows publishers to tap real-time demand to drive revenues. In this Meet the Analyst Webinar, our analyst Evelyn Mitchell explored how advertisers, publishers, and ad tech players operate in the programmatic marketplace that fuels over 90% of digital display ad spending in the US.

Over the past few years there has been a surge in new platforms available to advertisers designed to reach users in rapidly growing digital ecosystems such as mobile apps, gaming, and eSports. These platforms provide a plethora of new audiences and opportunities for advertisers to get their name out there and in front of primary target audiences that may have been difficult to reach through traditional digital advertising platforms.

In this second webinar of our series on Advanced Research techniques, we look at Advertising Effectiveness for Not for Profit organisations. We all know that old adage that half of all advertising spend is wasted, it’s just that we don’t know which half – but over the last decade or so with the new neuroscience bringing real understanding of how the brain works we are getting much better at knowing which types of advertising are most effective in both the long and short term and new technology has helped us measure the effect in ways that just weren’t possible before.