Intro to Advertising on LinkedIn 2017

As we enter the winter holiday season, now is the time to iron out a powerful advertising strategy built to drive results among your key audiences, whether that be awareness, visits to your locations, or sales. From gifting to food to traveling, celebration is at the top of consumers’ minds and should be at the center of your holiday marketing plan. Watch this webinar now to uncover key insights about consumer behavior last holiday season, predicted trends for this year, and recommended tactics to connect with relevant audiences and impact your bottom line by year’s end.

Still doing PPC like it’s 2016? Digital advertising has changed. In this engaging session, Lance Loveday will demonstrate the new steps that modern digital advertisers must take to achieve success and dominate the competition – with their Digital Advertising campaigns. This webinar is ideal for all of those responsible for getting the most out of their advertising budgets.

As marketers increase their spend on social media, they’re under constant scrutiny to display ROI from their campaigns. We know how difficult it can be to show any impact or only have a qualitative sense of impact. To understand ROI from your social marketing campaigns, it’s important to understand the different metrics to track across all your organic and paid channels.

It´s tough to run an E-commerce business today. The average profit margin in retail is low. For Swedish retailers, a study from last year shows that the number on average is 3% Svensk Handel and for the lowest performing companies, the trend is even worse. The fast-growing E-commerce segment make it even more challenging to keep the margins ups. That's why it has never been more important to focus on ROI by improving the digital marketing strategy of e-businesses.