INMA
Finding and developing digital marketing experts, business problem-solvers, and business development experts is crucial to success in today’s fast-evolving newspaper advertising sales departments. In this Webinar, learn what advertising sales leaders can do to mitigate risk and help their teams reach their full potential – all in the name of exceeding aggressive revenue goals.
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Leading marketers actively measure their digital performance across web, social, mobile and digital relative to their competitors and challenger brands. In this complimentary digital marketing webinar, learn about the B2B and B2C brands that stand out as best of breed, according to Gartner for Marketers’ digital benchmarking team, including the key trends and behaviors of “genius” digital marketers.
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As younger viewers flock to streaming services, connected TV (CTV) is finally having a moment. But as advertisers begin moving their budgets away from linear to CTV, many questions about audience behaviors remain unanswered. What differentiates CTV viewers from linear TV audiences, for instance, and what kind of ad creative performs best when repetition is high and inventory low?
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Join IAB Europe for our Transparency & Consent Framework (TCF) special webinars focused on CTV and consent to find out what solutions exist and how stakeholders can adhere to privacy and data protection regulations. Over two sessions on 29th & 30th November, we will be discussing best practices for the industry for CTV and consent.
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