Digital Vidya
With digital, B2B marketing can be more targeted and savvy marketers are improving their ROI on their marketing plans. However, to be successful in this digital age, B2B marketers and business leaders need to constantly update themselves on the latest trends, technologies and most importantly, hunt for what will make their business grow.
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CPC Strategy
The success of a brand doesn’t merely depend on the value of a customer’s single purchase; rather, it’s about the value a customer offers over their lifetime. Brand advocates are satisfied customers who genuinely love your brand and spread the word about it – and while not all of your customers become 100% loyal to your brand, all of your customers have the potential to become advocates.
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Knowing how to properly use Facebook & Instagram Lead Ads can make a huge difference in determining the success of a lead generation campaign.
Register now and get immediate access to a special webinar with our advertising expert & partner ADV+.
We will go over this incredible tool to learn a few tips & tricks that actually work from true lead generation experts.
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As US consumers continue to chart an uncertain course through the storm of COVID-19, brands struggle with knowing how to reach out – what messages will seem helpful and appropriate in such chaotic times.
In this on-demand webinar, we look at smart strategic and tactical approaches to developing, assessing, and monitoring ads during the pandemic. GfK’s Jon Brand and Melissa Sheila Garcia explore ways to
tap into key themes of well-received campaigns responding to COVID-19
monitor competitive online ad activity – even targeted “dark” marketing – during the pandemic
get reliable insights on consumers’ reactions to brand creative
maximize the short-term engagement – and long-term memorability – of ads
The webinar draws on GfK’s partnership with BrandTotal – a real-time competitive intelligence platform capturing social media activity – and GfK’s own Ad Fit Optimizer (AFO) tool for optimizing ad creative.
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