As the looming deprecation of cookies continues to approach the digital advertising industry, one thing is clear – the key to connecting with audiences is drastically changing. That’s where the next generation of targeting comes in – context. As the need to engage with the right audience becomes even more critical, what can marketers expect from contextual solutions?
IAS and a panel of industry experts discussed why contextual will become the key piece your brand needs to reach your desired audience.
Watch Now
elama
Learn the basics of professional Google Ads Display Network set up. In this webinar, Odolena Kostova from Google and Igor Konovalov from eLama will explain: When placing ads in GDN is efficient and when you should avoid doing it; About targeting types and their peculiarities; How to combine targeting settings; How to analyze and improve the efficiency of GDN campaigns.
Watch Now
Business 2 Community
Still doing PPC like it’s 2016? Digital advertising has changed. In this engaging session, Lance Loveday will demonstrate the new steps that modern digital advertisers must take to achieve success and dominate the competition – with their Digital Advertising campaigns. This webinar is ideal for all of those responsible for getting the most out of their advertising budgets.
Watch Now
monday.com’s acquisition team are masters of nailing and scaling its paid program.
In two years they grew a small test investment in Youtube to a whopping $2m / month paid program.
How did they do it?
By testing, measuring, iterating, and building an in-house media agency.
Join Or Hadar from monday.com who will walk us through how they scaled their paid program to a massive investment in an awareness channel.
Watch Now