Maximizing Job Advertising ROI

Have your Google Ads results plateaued in 2022? If your conversion rates need a boost or you’re struggling to reduce CPA while increasing revenue, you’re not alone. Join the Google Ads experts from Paid Search Magic and Invoca for this webinar to learn the latest best practices for jumpstarting Google Ads ROI in 2022.

This 4-part series of webinars will help the modern-day Marketer to have a basic understanding of search engine optimization and the easy steps they can take to impact their search engine rankings, how to develop target audience personas for their online audience and use social media advertising to reach them, how to ensure their website presence is optimized for conversions, and strategies to build an email marketing database.

How can agencies and publishers compete with the digital ad giants? In this virtual workshop, learn how data teams at established and emerging brands are using the Databricks Lakehouse to bring together a broad range of data to build a 360-degree customer view. You’ll also find out how they leverage AI to maximize ad inventory, build look-alike segments optimized for responsiveness, and use advanced attribution and sales forecasting to better understand marketing ROI. Additionally, programmatic media technologist MiQ will share how they are building their marketer and agency solutions on top of the Databricks Lakehouse Platform to access the right data, unearth the smartest insights, and then activate them across all their clients’ platforms and channels.

With LinkedIn Marketing Solutions, you can reach B2B audiences around the world in many ways. If you are launching your first ad campaign on LinkedIn, this on-demand webinar has everything you need to get started. Jennifer is a digital native with over 15 years of experience in media and advertising. She joined LinkedIn in 2010 and has held a variety of roles. Currently, she is responsible for leading customer research, marketing strategy, and execution across content and product marketing efforts.