Measuring the ROI of Digital Display

This event showcases the IAB’s new research which looks at the impact of exposure to display advertising on both online and offline sales.The IAB partnered with AIMIA / I2C and MTM to deliver the research that uses Nectar card data to measure the sales uplift caused by exposure to display advertising across a number of FMCG brands. The event will include presentation of the full results followed by a Question & Answer session. Speakers include Tim Elkington, IAB, Andrew Muzzelle, AIMIA and Caroline Ruston MTM.
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OTHER ON-DEMAND WEBINARS

Advanced Amazon Advertising Strategies for 2019

CPC Strategy

Amazon is experiencing steady year over year growth and increasing competition within the Amazon Ad landscape. For brands to reach customers it now requires sophisticated advertising strategies that are scalable and will outlast competitors. We’ll be covering the latest updates on Amazon Advertising, marketing tactics, and best practices. CPC Strategy now part of Elite SEM speakers will unpack how Amazon’s different ad types work together in the Amazon Advertising Funnel.
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Explore the future of display advertising

Bannerflow

Learn the three key strategies for boosting display ad performance. Download the webinar to learn how to: Maximize your efficiency and reduce time to market. Personalize ad production, without compromising on creativity. Apply a simple formula for more impactful marketing.
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Rewarded Video Advertising: How to Engage the Mobile Gamer

Adjust

In this live webinar, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
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Test add on pubsite

Our 30+ brands have been inspiring, informing, and intriguing millions of audiences for years. Businesses use our brands to be seen and be heard in their markets by prospective buyers and to engage them through highly targeted content based on a deep understanding of these known audiences.
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